How to restore brand credibility after having fucked up publicly

[rcjordan]

Worth a quick scan.

In the midst of a brand crisis it's easy to see the merit in defending your position. But 55 percent of consumers aren't looking for loaded explanations or defensiveness, they're looking for an apology and a solution.

https://thenextweb.com/contributors/2018/03/04/restoring-brand-credibility-in-the-face-of-call-out-culture/