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Author Topic: Google AdWords to break up tablet & desktop bids  (Read 1833 times)

littleman

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Google AdWords to break up tablet & desktop bids
« on: September 09, 2016, 12:03:55 AM »
I just noticed that Google is again allowing bid adjustment for tablets separate from desktop.  This is a big deal; coupling tablets with lap/desktops was really a major inefficiency. Conversion rates for tablets sit at about half-way between computers and mobile in my experience.

Here's an article talking about the change:
http://searchengineland.com/google-adwords-break-tablet-desktop-enable-mobile-base-bid-250214
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werty

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Re: Google AdWords to break up tablet & desktop bids
« Reply #1 on: September 10, 2016, 12:47:36 AM »
about time. Thanks for the heads up.
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gm66

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Re: Google AdWords to break up tablet & desktop bids
« Reply #2 on: September 21, 2016, 11:04:30 AM »
Thanks LM.
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