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Author Topic: Press Release distribution  (Read 14355 times)

Rooftop

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Press Release distribution
« on: January 06, 2011, 09:30:45 AM »
I've found myself in an unusual situation : Working on a project that generates genuinely interesting news topics. 

The client is a charity, so the budget isn't great, and I want to make the most of the press releases. I usually opt of PRWeb, but at their prices I will be killing the budget pretty quickly. 

Can anyone recommend a distribution service that doesn't cost the earth, but it likely to generate some links/traffic/journo interest ? 
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Rupert

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Re: Press Release distribution
« Reply #1 on: January 06, 2011, 11:29:17 AM »
JasonD started a thread with a whole list of PR release sites. 

Here it is:
http://th3core.com/talk/members-only/may-be-some-value-to-you/
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Rooftop

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Re: Press Release distribution
« Reply #2 on: January 06, 2011, 11:35:47 AM »
Sadly I am but a lowly scrote who doesn't have access to such areas.  Anything from there that could be shared with the unwashed masses?
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Gurtie

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Re: Press Release distribution
« Reply #3 on: January 06, 2011, 11:54:59 AM »
heh. and here we hit the snag!

I'll ping you some likely ones Rooftop. Zero budget charity based? Is it local to you or UK/worldwide?
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Rooftop

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Re: Press Release distribution
« Reply #4 on: January 06, 2011, 12:13:53 PM »
Gurtie comes charging to my rescue again.  I'll try not to feel demasculated.

You probably know who I am talking about anyway. Not totally without budget it is just that every penny has to be justified.  Stuff we are pushing out this week is really of more local appeal - say to county boundaries, although generally they are looking wider.
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Rupert

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Re: Press Release distribution
« Reply #5 on: January 06, 2011, 12:15:16 PM »
oops, sorry, I was completely unaware... :-[
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dogboy

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Re: Press Release distribution
« Reply #6 on: January 06, 2011, 12:51:45 PM »
I would have to think if it is a true charity/non-profit, those PR companies would lower their distribution fee(?)  Maybe you could negotiate one?  If it's genuine, I can't see (too many of) them not cut you some sort of break(?)
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dogboy

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Re: Press Release distribution
« Reply #7 on: January 06, 2011, 12:53:07 PM »
>not liking 2 stage forums
...thank God this one has more than that:)
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Gurtie

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Re: Press Release distribution
« Reply #8 on: January 06, 2011, 01:01:29 PM »
Quote from: JasonD on January 06, 2011, 12:48:53 PM
and do you remember my point about not liking 2 stage forums....

either all in or all out.

Gurtie, did you send RT the URL ?

no, thats yours to share :) I sent him some likely sites.
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Rooftop

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Re: Press Release distribution
« Reply #9 on: January 06, 2011, 01:06:22 PM »
Quote from: dogboy on January 06, 2011, 12:53:07 PM
>not liking 2 stage forums
...thank God this one has more than that:)

Who's the level 1 end boss?

Quote
I would have to think if it is a true charity/non-profit, those PR companies would lower their distribution fee(?)  Maybe you could negotiate one?  If it's genuine, I can't see (too many of) them not cut you some sort of break(?)

It's funny how often those emails go missing!  I've asked a couple of the bigger players about free/discounted but not yet got a response.  It's certainly a genuine charity - registered as such and with a Royal as patron.  However it's not the sort of sick children/injured puppies sort of thing that immediately gets people bending over backwards to help.  I've even offered to injure a couple of puppies... apparently that isn't helpful.

Thanks all.  Gurtie (esp Gurtie) has sorted me out - definitely got enough to keep me busy for now.
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Rooftop

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Re: Press Release distribution
« Reply #10 on: January 06, 2011, 01:51:23 PM »
Brilliant stuff - thanks all.  Much more there than I was expecting.  Does mean I have some work to do now though  :-\
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dogboy

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Re: Press Release distribution
« Reply #11 on: January 06, 2011, 04:48:15 PM »
>I've asked a couple of the bigger players

Personally, I'd ride this as hard as possible.  But do a little research and find the companies that cater to it... I think you'd be surprised.  But if it's a charity, don't push too far, just work the open channels.  They are there.
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eurotrash

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Re: Press Release distribution
« Reply #12 on: January 17, 2011, 01:11:30 PM »
Quote from: JasonD on January 06, 2011, 01:40:34 PM
Here we go

https://spreadsheets.google.com/ccc?key=0Armijmyx2-fcdDl5N1hieDZ2a0dvMjV0aEQwSEhoUnc&hl=en_GB

Jason,

So that you can add to your spreadsheet - #48 ThomasNet News only accepts new products.  When they get the press release a blurb (taking out all the marketing speak) is created by a Engineering type writer.  They also take all photos/graphics etc.  They also have shedloads of longtail visitors and a really good pagerank

ThomasNet News is my sweet little baby.
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edo

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Re: Press Release distribution
« Reply #13 on: February 08, 2011, 06:23:16 PM »
Surely the key is to get onto Google News, so I don't ehtirely see the point in spending hours manually submitting your post/article to dozens of PR sites.  I just use one site - PRFire.co.uk. As long as you don't go for any of their SEO or image services, it's free. Gets me onto Google News probably 70% of the time.

Ed
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dougs

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Re: Press Release distribution
« Reply #14 on: February 08, 2011, 07:07:46 PM »
Edo------pr sites pass google juice and anchor text value......do one article per site

PRfire:):) Sam will like you

Doug
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