8
« on: February 20, 2011, 06:52:06 PM »
There seems to be a fair amount of discontent building about the quality of search results on Google; so, given the huge task that general search is, what alternatives do you see as worth exploring for any competitor to Google?
I'd take an approach that isn't as commercial as Google, by lowering the commercial expectations it frees you to make choices that favour the results rather than the bottom line. An extreme way to do this would be to drop advertising completely - the best set of results for any query should surely not have adverts in it.
So a question from me, how would you monetise a search engine that did not show any adverts?
On the ranking side, it must surely mean that sites are whitelisted and blacklisted based on some form of human judgement in addition to automatic factors - how would you do te manual scoring? (big potential problems there)
Of course, if you move away from covering all searches you can adopt different ideas more easily. An idea I'm toying with for verticals I run is to show everyone, and automatically collect data about each company from their website (if they have one) but should a company wish to control what shows on their listing, they would have to pay a small fee (by ticking what services they do and don't offer as well as places they cover). I'm thinking that the fee should be trivial and a yearly "subscription" which does not alter their position for searches.