https://www.amazon.com/ospublishing/onsite-associates/info

I just noticed a box of product recommendations that was from a particular person. Best pick for toilet bowl cleaner, runner up, green choice. These are being fed by the OAP

QuoteContent creators participating in the Onsite Associates Program earn affiliate commissions from Amazon for qualifying purchases.

What is the Onsite Associates Program?
The Onsite Associates Program is an extension of the Amazon Associates (affiliate) program, that brings product-related content from third-parties onto Amazon to help customers research and discover products they might be interested in.

Where does this content come from?
This content has been syndicated from content creators' websites who have been invited to participate in this program.

Does Amazon validate or express the opinions made in the content?
No.

This seems like the holy grail of Amazon affiliate marketing

>>holy grail of Amazon affiliate marketing

I keep hoping to get an email from them so I can do some of these related to my site but alas they go with people who have much, much bigger followings than I do. I guess the 10-15 sales a month I drive their way isn't quite enough to get on their radar.

It's typical of the winner-take-all aspect we see more and more on the internet (and throughout the economy). If you do a good enough job advertising their stuff on your website, you get on their radar and they advertise your stuff on their website, and you clean up. Kind of crazy.